Performance
Taft offers a unique formula with Senso Touch Effect: long-lasting hold combined with hair that’s soft to touch without any stickiness
Discover the Senso Touch Effect
With Senso Touch Effect, experience 24hr hold and hair that’s soft to touch without any stickiness.
Your hair looks full of life, but staying in shape with a gorgeous silky shine.
The special Taft formula with UV filters protects your hair against sun, wind and humidity.
Experience Taft with the Senso Touch Effect: perfectly held, pleasant to touch hair - all day long, whatever the weather.
History
From 1955 to today, Taft is a brand that has stood the test of the time. Today it is available in more than 30 countries. Launching the first hairspray and the first hair gel the European market leader always focuses on strong innovations.
Brand milestones
1898
In Berlin, Hans Schwarzkopf opens a small drugstore.
1955
Schwarzkopf develops ‘Taft’, the ’liquid hairnet’, the first hairspray to hit the European market.
1967
Taft introduces the first styling product in a gel form to the market.
1971
Taft becomes known as 3 Wetter Taft (3 Weather Taft).
1987
Schwarzkopf leads the way by becoming the first major manufacturer to produce CFC free hairsprays.
1999
Setting the trend: the new XPRESS range is launched.
2000
Taft goes Europe: Schwarzkopf‘s famous styling brand is launched in France, Italy and Belgium.
2003
Successfully targeting men, Taft enters the male styling segment with its new Power line.
2004
Taft XPRESS is re-launched as Taft Looks, the trend styling line of 3 Wetter Taft. Now you can get a cool individual look that lasts in all conditions!
2006
Major Re-launch of all lines in all countries. Taft integrates the new Senso Touch Effect in all products.
2007
Heidi Klum becomes new ambassador for Taft. She presents the new Volume Push-Up Line.